We are a direct response and eCommerce shop helping you take the guessing work out of your ideas and strategies you want to execute. We specialize in cost-savings, risk mitigation and split-testing strategies. We’re all in on data and how to effectively use it to reach your goals.
I’ve been in internet marketing for almost 10 years and have worked for and with brands. I view marketing campaigns, sales pages, and traffic channels as a means to penetrate market and grow, but not as a means of sustainability and profitable scale. Having seen multiple 7-8 figure business fail or collapse because of poor MID management, little to no data-testing process and lack of reporting, I decided to start EcomRiskHeros with the aim of building and delivering a solid foundation to help you scale up or down.
<aside> ✅ Saving you money and time, reducing your downside risk and optimizing your decision process
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Optimized MID strategy:
Decline Manager and Strategy; What transactions to retry and which ones to avoid all together (easy way to reduce processing fees)
Review your Cascade Strategy; You always want to retry on MIDs that have 1) Low decline rate and 2) low(er) fees.
Reduce MID Risk:
Review decline messages that are attributing to the high decline %. Get with your gateway or processor to understand why it’s happening
360 Fraud and Chargeback mitigation strategy: From funnel to post 120 day trx, type of chargeback alerts, Win Rate %, Set customer support SLAs + KPIs.
Stay on top of your refund rate. High refunds and declines are the first sign of potential downstream issues. Processors use these metrics as leading indicators when assessing the risk of your account in their portfolio
Audit your funnel/ecom pages. They are the first source your customers will have with you once they are looking to refund or cancel their product.
Cost Savings: